Before setting up a website there are a few things to consider before going ahead with setting it up. You should have some sort of goal or vision of what you hope to achieve in doing so. Having a website is just one of the many channels available for web presence and attracting an audience to find your brand or idea.
Social media has become the common platform for marketing a brand or business and is a great way to build a customer base to interact with.
There is actually a big difference in owning a website vs Facebook page, but having both is the optimal solution for gaining web presence.
The common goals for marketing a product or business online is the following:
- Attract new customers
- Interaction with customers
- Customer Reviews to build trust
- Showcase your service, products and contact information
These goals can be achieved with either platform both having their pros and cons.
Website vs Facebook Page
The points raised above may help you decide whether setting up a website is a viable option for your web presence.
If social media is your choice you should consider signing up to the following sites: Facebook, Google Plus, Twitter and LinkedIn.
If you have decided that a website is the best way to represent your business then continue reading (you should still consider using at least one social network).
New Website Setup
There are three main website setup requirements to get started choosing a domain name, web hosting and web design. All of which are relatively affordable and a good investment for any business considering how many customers could be converted online.
If you have an established business the domain name should be fairly obvious, it should contain the word or words your customers would search for when looking for your business.
If you’re are still thinking of a business name or website name ideas try keep it short and memorable so customers can easily type it into their web browsers.
Domain name availability can be a problem if someone else has already claimed the domain already. This is not always a train-smash as you can still operate on a different domain until your desired domain becomes available again.
Domain names are often bought by your competition and redirected to their site, in other case bulk domain buyers purchase domains and attempt to sell them for higher prices.
If you have the capital and desperately want a domain name that is not available for registration you can do a simple whois search to find the domain registrant and make a deal. The whois information also includes the expiry date on the domain so you may be able to snap it up if the registrant fails to renew it.
Web hosting is next on the list, a few things to consider before choosing a hosting plan:
The amount of Hosting Space, Monthly Traffic, Email Accounts, Sub domains and MySQL Databases are included with your web hosting package. Other things to consider: Hosting Reliability, Web Hosting Costs, Support and Website platform.
If this sounds to technical don’t worry you can always start off small and increase your hosting plan to suit your website requirements.
If you have a domain name and web hosting you can already start trading with your domain name email @yourwebsite.co.za
The web design of your site should be appealing with user-friendly navigation to give your customers the best experience while browsing your website.
Content is King as it is the most important part of your website, your unique content should be informative enough so that customers return to the site or share it’s contents with their friends.
For example if you are creating a restaurant website be sure to include all the relevant information: menu, operating hours, contact details, map and any specials.
Using social network integration with widgets is a great way to interact with customers and increase your amount of followers on the social media platforms.
Nowadays easy to use website platforms know as CMS (content management systems) are the preferred choice, the most popular being WordPress, Joomla and Drupal.