Facebook Blueprint

Facebook Blueprint is a course on Business Facebook Pages and how to master your Facebook skills, marketing, campaigns and tools for your business goals.

There are more than 34 courses on a variety of topics that will help you with social media marketing on Facebook. How to run successful marketing campaigns and get the best result from Facebook advertising.

These detailed Facebook Blueprint courses are free to use for any Facebook user with access to a library of Knowledge for small, medium and large businesses to take their online marketing to the next level.

Facebook Blueprint

Facebook Blueprint – Plan to do great things – facebook.com/blueprint

Each Facebook Blueprint course is an average of 15 minutes to complete, you can skip directly to the courses which you find more relevant.

Introduction to Facebook

An introduction to Facebook showing all the benefits of the social network for marketing business. Includes the popularity of mobile devices, value of using the Facebook feed. Studies showed that the top two things that people did on the internet with computer and mobile devices were email and Facebook.

Courses on the subject include:

  • Facebook Terminology
  • Welcome to Marketing on Facebook

Facebook Best Practices

Facebook best practices for brands, creative and direct response, how to raise brand awareness, integrating tools, connecting with your target audience. Also includes: driving in-store and online sales, launching a new product or service with a successful Facebook campaign.

  • Brand Best Practices
  • Creative Best Practices
  • Direct Response Best Practices
  • Successful Campaigns

Facebook Pages

How to create a Facebook Page and introduction to getting started, build an audience with posting content, courses include:

  • Creating a Facebook Page
  • Introduction to Facebook Pages

Purchasing Facebook Ads

How to create a Facebook Ad, target your traffic with advertising campaigns and analyzing you ads performance. Courses include:

  • Facebook Ads Create Tool
  • Buying Channels
  • Facebook Campaign Structure

Managing Facebook Ads

Facebook Ads Manager how to view performance reports and manage your business ads and campaigns with tools.

  • Facebook Ads Manager
  • Business Manager
  • Power Editor

Facebook Advertising Objectives

Using Facebook apps, boosting your news posts, website traffic, getting Facebook likes, video ads and driving traffic to your website.

  • App Engagement
  • App Installs
  • Boost Your Posts
  • Clicks To Website
  • Facebook Events
  • Offer Claims
  • Page Likes
  • Video Views
  • Website Conversions

Facebook Audience Targeting

How to target specific audiences with products and services, connecting with existing users and attracting relevant users.

  • Facebook Exchange
  • Targeting – Custom Audiences
  • Targeting – Lookalike Audiences
  • Targeting – Standard Audiences

Facebook Campaigns

Compare campaigns with A/B Testing to get the best performance and optimize your Facebook Ads.

  • A/B Testing

Facebook Ad Reporting

How to view all your campaigns statistics from your ads and understanding the detailed reports on engagement.

  • Ad Reporting
  • Brand Measurement Solutions
  • Direct Response Measurement Solutions
  • Mobile SDK

Facebook Insights

Facebook guidelines for marketing products and services, using Sight, Sound, and Motion to advertise in the Facebook Feed.

  • Ad Policies
  • Sight, Sound, and Motion

Facebook Blueprint: https://www.facebook.com/blueprint

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